Grail Hunters city hunt experience
Partner experiences

Turn the city into your brand story.

Premium, playable city hunts that turn real-world discovery into brand participation, shared stories and measurable action.

02 Sponsor the Grail
Story Participation Reward Edinburgh / Launch partners 2026
The product

The app is the guide. The city is the game.

Grail Hunters is IRL first. These are genuine screens from the current app: hunters discover a live experience, move through a branded story, complete stages and solve the city together.

01

Discover & team up

Find a live hunt, invite friends and enter the story together.

02

Explore & solve

GPS progression, checkpoints, riddles, QR moments and photo prompts.

03

Claim & share

Unlock the Grail, earn XP and turn the final moment into social proof.

A live Grail Hunters city experience
Brand impact

The strongest brand moment happens when people are doing something positive.

Exposure Be seen

Brand presence appears inside the experience, not around it.

Participation Be found

People move, solve, visit and complete rather than passively scroll.

Sentiment Be felt

The brand becomes part of a shared achievement worth talking about.

Partner routes

Own the story or own the Grail.

Choose a deeper story-led activation or a faster sponsorship route that owns the reward moment.

Own the story

Bespoke Brand Hunt

From £12k

A custom hunt built around the brand, its history, product, launch or cultural moment.

  • Original concept, narrative and route design
  • Bespoke locations, clues and in-app moments
  • Reward mechanic aligned to the campaign objective
  • Launch toolkit, reporting and recommendations
Own the Grail

Sponsored Hunt

From £3.5k

Sponsor an existing route and provide the prize, release, ticket, offer or experience people are trying to find.

  • Brand presence across listing, start and reveal
  • Partner Grail, completion CTA and claim moment
  • Social announcement and share prompts
  • Campaign recap with starts, completions and claims
Packages

A clear path from sponsorship to signature experience.

Indicative pilot pricing, excluding VAT. Prize value is normally supplied by the partner.

Sponsor

Grail Sponsor

£3.5k existing hunt
  • Hunt listing and start screen
  • Brand-owned Grail reveal
  • Completion CTA and share prompt
  • Basic performance recap
Featured

Featured Partner

£7.5k branded moment
  • Everything in Grail Sponsor
  • One branded clue or checkpoint
  • Launch social support
  • Enhanced report and recommendations
Signature

Signature Hunt

From £25k premium activation
  • 8–15 locations
  • Category or location exclusivity
  • AR, creators or live moments
  • Advanced reporting and phase-two plan

Add-ons can include extra locations, AR moments, launch events, creator activation, content capture and extended time live.

Partner value

What partners actually receive.

A complete activation spanning product, creative, reward, launch and evidence.

01 / Product

Experience layer

Hunt listing, start screen, checkpoint, clue or Grail reveal.

02 / Creative

Story system

Concept, route, narrative, clue design and branded moments.

03 / Reward

The Grail

Prize, offer, exclusive access, product drop, ticket or experience.

04 / Launch

Amplification

Launch assets, completion prompts, partner CTA and social support.

05 / Reporting

Proof

Starts, progress, completions, redemptions and recommendations.

A premium night hunt in the Grail Hunters app
Example activation

Seven botanicals. Seven chapters. One spirit.

A distillery launches a premium city trail. Each location reveals a botanical, story fragment or hidden code. Complete the route and the final Grail unlocks an exclusive tasting, bottle drop or secret event.

The real reward is an experience, not a prize.
Measurement

Not just who saw it. Who joined in?

Grail Hunters measures movement through the experience, from discovery to participation, completion and advocacy.

Reach

Discovery

Hunt views, featured placement, launch support and starts.

Engagement

Participation

Active hunters, clues solved, checkpoints reached and hints used.

Footfall

Movement

Route progress, location arrival, venue visits and completion.

Conversion

Action

Grail claims, redemptions, offers used and event attendance.

Advocacy

Sharing

Tagged posts, UGC signals, completion shares and sentiment.

Launch opportunity

Founding partners help launch the hunt.

For the first 3–5 partners, founding pricing helps us create the first proof while making early partners part of the Grail Hunters origin story.

Founding Grail Sponsor £2.5k + Grail
Founding Brand Hunt From £9k
Next step

Don’t just sponsor attention.
Create something worth finding.

Tell us the audience, city, timing and Grail. We’ll shape the route, mechanics, creative and launch plan.

02 View packages